Dan McCall
Design, Brand & Ecommerce
Design, Brand & Ecommerce
I’m an independent artist, designer, and ecommerce operator with more than 20 years of experience developing brands, creating original products, and bringing them to market. My work connects visual identity, illustration, merchandise, Shopify operations, and customer communication. Since 2023, I’ve also integrated creative AI and practical automation into my design, content, and production workflows.
Liberty Maniacs
Founder, Designer & Ecommerce Operator · 2003–Present
Founder, Designer & Ecommerce Operator · 2003–Present
Founded and continue to operate an independent merchandise brand built around original artwork, distinctive products, and a recognizable voice. Personally carry work from concept and design through production, merchandising, marketing, and customer delivery.
• Develop original apparel, accessories, home goods, and prints, including illustration, typography, pattern design, embroidery artwork, and production files.
• Manage the Shopify storefront, including products, variants, collections, navigation, pricing, promotions, imagery, descriptions, and metadata.
• Create email campaigns and customer lifecycle workflows in Omnisend, including welcome, abandonment, browse recovery, and win-back communications.
• Coordinate manufacturing and fulfillment partners, resolve product and order issues, and maintain quality across a broad, changing catalog.
• Apply creative AI, assisted coding, and repeatable workflows to product imagery, catalog maintenance, content development, and operational tasks.
ORATS
Content & Creative Contractor · 2023–Present
Translate complex options analytics, research, and software capabilities into clear articles, videos, graphics, and supporting content. Work directly with subject-matter experts to communicate technical ideas accurately and make them useful to the audience.
• Develop and edit blog articles explaining options data, market events, research findings, and product capabilities.
• Edit educational videos and prepare titles, descriptions, thumbnails, and supporting graphics for publication.
• Adapt material for WordPress, YouTube, LinkedIn, X, and Reddit while maintaining consistent terminology and presentation.
• Use AI-assisted research, drafting, editing, and production workflows, with human review for accuracy, clarity, and context.
Rock & Roll Company
Independent Designer & Brand Consultant · 2009–Present
Provide hands-on design and creative services for clients, connecting brand identity, visual communication, websites, and merchandise. Work directly with clients and coordinate outside specialists when a project calls for additional production support.
• Develop logos, visual identities, typography, illustration, and brand guidelines.
• Design websites, marketing materials, presentations, and merchandise that carry a consistent visual identity across formats.
• Translate client ideas and complex subject matter into clear concepts and finished creative work.
• Coordinate project scope, feedback, revisions, and production handoffs with clients, vendors, and contractors.
Tools & Capabilities
Design & Production
Adobe Photoshop, Illustrator, and InDesign; illustration, typography, brand identity, apparel graphics, pattern design, embroidery artwork, and production-ready files.
Adobe Photoshop, Illustrator, and InDesign; illustration, typography, brand identity, apparel graphics, pattern design, embroidery artwork, and production-ready files.
Ecommerce & Customer Communication
Shopify storefront administration, product catalogs, collections, merchandising, product launches, Printful fulfillment, and Omnisend email campaigns and automations.
Shopify storefront administration, product catalogs, collections, merchandising, product launches, Printful fulfillment, and Omnisend email campaigns and automations.
Content & Publishing
Technical content translation, copywriting, product descriptions, metadata, WordPress publishing, educational video editing, and content adaptation across channels.
Technical content translation, copywriting, product descriptions, metadata, WordPress publishing, educational video editing, and content adaptation across channels.
Creative AI & Practical Automation
ChatGPT, Gemini, and Codex; AI-assisted design, research, editing, coding, metadata, and workflow development. Experience building a Gemini API application and custom tools for creative and operational tasks.
ChatGPT, Gemini, and Codex; AI-assisted design, research, editing, coding, metadata, and workflow development. Experience building a Gemini API application and custom tools for creative and operational tasks.
Education & Training
St. Cloud State University & University of Minnesota
Coursework in political science and economics.
Coursework in political science and economics.
Minnesota River School of Fine Arts
Professional fine arts training.
Professional fine arts training.
Let's Talk
Available for freelance projects and remote opportunities in design, brand, ecommerce, and creative AI.
Contact Dan →
Available for freelance projects and remote opportunities in design, brand, ecommerce, and creative AI.
Contact Dan →